by Karen Chace
Storytellers share wonderful tales and offer amazingly creative shows, but do they have great marketing behind them? We lament the lack of attendance at venues, yet many times I receive an e-mail publicizing an event that is taking place the very next day. Often that e-mail was the only marketing tool used and I have to wonder how committed the producer was to ensuring the program’s success.
People lead full and busy lives and often a day’s or even a week’s notice is not enough to get them in the seats. If you want to fill the room, put your marketing hats on early and often and go beyond the traditional advertising routes. Embrace the array of social media tools at our fingertips; the promotional opportunities are endless.
Let’s make sure the follow-up publicity includes the words “standing room only!” Here are some tools to help you make it happen!
The CMO’s Guide to the Social Landscape
This chart will help you decide what may work best for your needs.
Email Marketing Services
- Constant Contact – http://www.constantcontact.com/index.jsp
- IContact – http://www.icontact.com/
- Mail Chimp – http://mailchimp.com/
- Vertical Response – http://www.verticalresponse.com/
- 2011 Email Marketing Services Review
- Adsglobe.com – http://www.adsglobe.com/events/
- Gary’s Guide – http://www.garysguide.org/
- Upcoming – http://upcoming.yahoo.com/
- Whofish.org – www.whofish.org
- Zvents.com – www.zvents.com
Below are two examples of free newspaper events sites from Massachusetts and Rhode Island. Check your area newspapers for similar services.
- Vertical Response – http://www.verticalresponse.com/event-marketing
- Eventbrite – http://www.eventbrite.com/
- Event Wizard – http://www.event-wizard.com/features/
We don’t have to throw the baby out with the bath water. Some of the old tried and try methods can still work. Here is a great tool to help you jazz up that press release!
Community Media Workshop –A guided press release creator tool with media strategies and techniques to help you produce a press release with pizzazz! http://communitymediaworkshop.org/tools/create_a_release.php
Connecticut Storyteller Carolyn Stearns offers and easy “how to” on the latest rage since bar codes were invented! http://www.lanesrepct.blogspot.com/2011/08/qr-what-is-it.html
Social Media Sites
- Facebook – www.facebook.com
- Twitter – http://twitter.com/
- LinkedIn – http://www.linkedin.com/
- Ning – http://www.ning.com/
- Need more? Top 15 Most Popular Social Media Sites
Remember, the event is not done when everyone leaves. Make sure to stay connected by uploading video of your event and create buzz for the next time!
- Stupeflix – Integrate after-effects and pictures to your video without editing software.
When you have all of your marketing ducks in a row, you can streamline your web activities using this social media dashboard. http://hootsuite.com/
Social Media Tools
And for those of you who have already rounded the learning curve, here are some of the newest social media tools available. 22 Hot New Social Medial Tools Worth Exploring
The following two sites are links to my blog where I have compiled websites and information to help move your work forward using various types of business tools.
- Grow Your Business in 2010 *Yes, the post is from 2010 but the information and articles are still very useful.
- Hitting the Business Bulls-eye
When she isn’t telling stories Karen is teaching children to share their own tales. A workshop leader and author she writes for Storytelling Magazine as well as her own blog and newsletter with resources for storytellers and educators. She is a contributing author to the National Storytelling Network’s publications, A Beginner’s Guide to Storytelling and Telling Stories to Children and offers her own publication, Story by Story – Building a School Storytelling Troupe. Karen was the recipient of the 2011 National Storytelling Network’s Oracle Award for Leadership and Service in the Northeast and the 2009 recipient of the LANES Brother Blue-Ruth Hill Award.